Kim Kardashian West—the woman accountable for contouring’s contemporary ubiquity—launched her natural beauty line, KKW Attractiveness, past 7 days. The signature Kardashian aesthetic of sculpted, highlighted, drawn-on, made-for-Instagram make-up debuted in a 2012 tweet and ushered in a new period for the natural beauty field and, extra importantly, self-picture. Refinery29 claimed on knowledge from NPD that confirmed a 21 percent gross sales enhance in the “status makeup class” final calendar year by yourself. Unsurprisingly, the advancement was attributed largely to the products phase that includes primers, contour merchandise, highlighters, and sculpting kits. Kim’s namesake line launched with one particular new merchandise, a contour and spotlight package, which offered out in about three hours.