Clicking through reveals a fairly stark web-site so far, with definitely no hints about what is to arrive. On the other hand, you have the prospect to be the initially to know what is coming by employing the only function on the web site: an electronic mail signup. The only other sections of the web-site are the Conditions of Use and the Privateness Policy, which give no additional clues, but confirms that the brand will “keep your e-mail handle for foreseeable future reference in buy to send you mailers and solicitations and announcements pertaining to our enterprise, its events, releases, merchandise choices and other info steady with our company’s mission.”

Of program, we will be absolutely sure to provide an update as soon as we hear 1, but if you happen to be a loyal Woman Gaga admirer, you have possibly now supplied Haus Beauty your email tackle.

This put up at first appeared on May possibly 9, 2018:

It seems like there are much more celebrities who have splendor brand names in the operates than people who you should not these days. As fired up as we get about the goods that could come from each individual star’s possible assortment, however, there are absolutely a number of decide on celebs we’d be specifically thrilled to see turn into makeup moguls. And one of those stars is reportedly undertaking precisely that.

As initially noted by The Blast and then put on blast by Instagram’s Paul Revere of magnificence, @trendmood1, Girl Gaga has submitted an application to trademark the identify Haus Attractiveness for a cosmetics line. A quick search on the United States Patent and Trademark Office’s website does, without a doubt, expose that Gaga’s firm, Ate My Heart Inc., applied for a conventional character mark in late February. According to the application, the Haus Beauty identify would be used for a possibly substantial variety of solutions, such as foundations, blush, lipstick, lip gloss, eyeliner, eye shadow, fragrance, facial cleansers, toner, scrubs, moisturizer, hand cream, masks, highlighter, bronzer, system oil, facial area wipes, sunscreen, self-tanner, nail polish, and much more. The application even lists “fragranced boy treatment preparations,” but we’re thinking that could possibly be a typo.

Now it seems, looking again on some of Woman Gaga’s Instagram posts, she could possibly have been dropping hints about this magnificence-business transfer for months. Quite a few of her captions on make-up-targeted images include things like the hashtags #haus, #hausofgaga, and #hauseditorials. She’s been leaving us Easter eggs all along.

Even though this would be her 1st foray into her very own makeup and skin-treatment selection, Gaga has experienced a good deal of knowledge in the magnificence marketplace. In 2009 and 2010, she participated in the M.A.C. Viva Glam marketing campaign, making lipstick and lip gloss shades to increase income for AIDS research, and in 2012, she launched the fragrance Girl Gaga Fame with Coty. No word on precisely when we can hope to see Elegance Haus items, but the second we know, we will update you.

Far more on Girl Gaga:

Woman Gaga may perhaps have Haus Natural beauty, but we have Attractiveness Haus:

Stick to Marci on Instagram and Twitter, or subscribe to Allure’s newsletter for daily splendor stories shipped appropriate to your inbox.